Packaging design for Peruvian Chocolatier, Death by Xoko.
As Art Director for Patagonia Mountain bike, I helped to relaunch and redefine the MTB category that had been dormant for over 2 decades.
Working closely with marketers, product line managers, photographers, editors, project managers and community leads, we successfully (and organically) re-claimed a respectable position in the mountain bike apparel industry, backed by sustainable product innovation and an authentic
and insistently unique perspective.