Creative Direction/Design
Art Direction/Design: Mark Buenefe, Austin Alcala
Design/Production: Diana Tran, Nami Kurita
Copy: Bonnie Welch
Motion Design: Very True Story
The concept for the Adobe Libraries campaign came from ask to create three separate video edits (In all aspect ratios) that would cover design, photo and video focuses and their relevant programs.
The solve for this was to create a full bespoke brand identity, including: a logo/type system, color palette, graphics, and a photo/video collection from stock.
The result was the “ Loroco” brand kit which would be the vehicle of showcasing all the features of Adobe Libraries, which bridge together your assets and programs seamlessly.